The purpose analysis of Amazon-English composition (ENG 101) | Arizona State University

The purpose analysis of Amazon-English composition (ENG 101) | Arizona State University

Purpose analysis

Amazon’s affiliate marketing program involves the distribution of products by third parties. For example, the quick flip hoodie/bag is an item that is shared by YouTubers in the review product section. Amazon’s campaign focuses on the ability to inform the public about the availability of the product, to create emotional attachment, and to surge imagination on the different uses of the item. Moreover, the purpose of the message is to influence sales and meet social expectations. Thus, the quick flip commodity message shows Amazon’s purpose to engage its audience on a global level.

Figure 1: Quick flip informative section (Amazon, 2022). 

To inform

Amazon’s affiliate marketing agenda begins with the creation of the message on the landing page of its website. The company uploads available products through photos and textual descriptions. In this case, the quick flip hoodie is shown as a jacket and as a backpack. Also, the images show a person wearing a hoodie and using a backpack. The information is made available to social media users and online stores that may share the link of the same to their sites. For instance, the YouTube channel ‘freakin reviews’ shows the use of the quick flip item in a popular review of new and simple daily items. The information passes from the creator to Amazon and is distributed to a large distributor platform. Correspondingly, affiliate marketers can earn a share of the profit from every sale made from their links (Olbrich et al, 2019). Thus, Amazon’s website represents an informative purpose for the awareness of a product accessible to the public.

To express feelings

Secondly, Amazon adopts products that can trigger the emotional engagement of the audience. the quick flip title on Amazon’s page acknowledges the involvement of the Shark Tank Tv program in the vetting of the original item. Consequently, it sends out a message of innovation of an item never seen before in the market. Also, they create a feeling of elegance in the product as the program is hosted by a panel of rich Americans. It allows the buyer to have a commodity that may become popular in the market and make millions for the creator. The involvement of Amazon and Shark Tank in the selling phase means that buyers can get value from the money they use to purchase the item. Therefore, the Amazon affiliate program creates value for buyers through quality and elegant messages.

To imagine

Thirdly, Amazon wishes to inspire imagination in the audience through messages about its products. Since the target audience is wide as the product is unisex, the message focuses on the uses of the item for different persons. For instance, women can use it in the morning as a hoodie during fitness training. Similarly, they can use it as a bag to carry items such as phones, chargers, and keys. Men can use the bag for hitch-hiking and children carry use the bag as an extra package for school. Amazon affiliates help to create ways that people can apply the bag, which helps to propagate awareness of the market share. Therefore, Amazon and affiliates use messages that surge presumed value through the imagination of the uses of the quick flip commodity to the receptors of the information.

Figure 2: the descriptive page (Amazon, 2022). 

To influence

            fourth, Amazon uses descriptive messages as a call-to-action approach to the audience to buy the product. The descriptions include the available colors that help people to improve their tastes and preferences of the product list. They include the sizes and guide to the same to ensure that buyers can access the right fit. More so, the right side of the application shows the rating of past buyers of the same product as a way to influence potential buyers. The ratings may be about the time of delivery and the quality of the products after they reach their owner. The end of the page contains suggestions on similar products to assist consumers to discover the product of choice. For instance, a parent may wish to buy a child on landing on unisex jacket. The website gives pictorial links to the products at the end of the page. Additionally, Amazon gives price cuts on purchases made for two items to lure potential buyers to commit to the deal. Therefore, the message by amazon encourages buyers to take action and buy the quick flip commodity.

Figure 3: call-to-action prompts (Amazon, 2022). 

Social expectations

lastly, Amazon wishes to achieve social expectations in ethics and the environment. The ethics cover t6ransparency in business, whereby the buyers and sellers stand to benefit in the relationship. Likewise, marketers have a good relationship with Amazon through timely pay for money earned, despite the absence of physical meetups or legally-biding work contracts. Amazon wishes to create value for buyers through affordable and durable items. Moreover, the company needs to achieve an environmentally friendly working situation courtesy of the double use of the commodity. Amazon can argue that it helps to reduce the ecological footprint in the fashion industry. Therefore, the purpose of the product’s message is to achieve social expectations.

Conclusively, Amazon uses affiliate marketing to increase the number of visitors to a particular product online. The purpose of the approach focuses on awareness of the availability of a product and the creation of emotional attachment to the viewer. Moreover, the photography and participation of the Shark Tank create imagination in the buyers of quality items that match the value of their money. The message focuses on creating sales for the creators, which aligns with the social expectations in the market. The method provides a fair method to guarantee benefits to businesses, partners, buyers, and the environment. Therefore, the purpose of the quick flip affiliate program is to inform, create emotions, surge imagination, make sales, and meet social anticipations.  

Citations

Amazon. (2022). Quikflip Backpack Hoodie-Unisex 2′ in 1′. Amazon.com. Retrieved 18 October 2022, from https://www.amazon.com/Quikflip-Backpack-Hoodie-Unisex-Full-Zip/dp/B07PJ7GYQW/ref=mp_s_a_1_8?crid=1X8U6B3GAHS6F&keywords=quikflip+2+in+1+shark+tank+backpack&qid=1666075838&qu=eyJxc2MiOiIxLjMwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=quikflip+2+in+1+shark+tank+back+pack%2Caps%2C371&sr=8-8.

Olbrich, R., Schultz, C., & Bormann, P. (2019). The effect of social media and advertising activities on affiliate marketing. International Journal of Internet Marketing and Advertising, 13(1), 47. https://doi.org/10.1504/ijima.2019.097896

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